"HOW'D YOU GET THAT SONG?"

Search is one of the most exciting parts of our business. It puts us out on a creative limb. Sometimes stock music fits client budget and needs. Other times, a recognizable, pre-recorded hit using the original artists is the only way to go. Each project is unique.

INTERNET & PD SEARCHING

It often takes more than Internet listings to find the right song, more understanding and "feel." Need a song about sleep? It just might be "Close Your Eyes." That song you need about "sky" may not have the word "sky" in it. The point is that you may never find the right song if you tie yourself to one word or thought. WJOY has a long history of providing fresh ideas to clients who are too close to their project or stuck on a song that just isn't available.

CUSTOM SEARCHING AND LIBRARIES

One of the most common reasons for music search is to make sure a song is available before it is presented to the client. Avoid marrying a song to a product, service or mood, presenting it to the client, and then finding out that the song is not available or too expensive. WJOY queries quotes as projects are developed so that you can be ready when your client says "Wow! I love the idea, but how much will that song cost."

WJOY makes every effort to be conscientious about music suggestions. We probably wouldn't place the Beatles on a broadcast song list for a client to consider when we know their budget is $3000. Neither can we direct our clients to music that is being used for another product in the same viewer/listener market. Often, cost factors and restrictions for use of certain titles apply.

Sometimes stock music fits client budget and needs. WJOY has worked hard to build a unique stock music library that sounds hip, classic and cool. We have extensive selections from the music libraries of Sonotone, Carlin, KPN, APM, Bruton, Selected Sound, Master Source Music Library, Hollywood Film Music Library, Sound Ideas Sound Effects, The Mix, Video Helper, Sound Stage and others.

Often when agencies have chosen their music they still call WJOY. As one creative said, "Even though I had 10 songs, I knew you could think of 100 more. I just wanted to be safe and make sure I had the best song for my project." WJOY's vast references, built over the past 35 years, plus customized databases, listings, music resources, guide books, and relationships with expert authorities make our searches for pre-recorded or stock music unique and complete.

 

 
 
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