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"HOW'D YOU GET THAT SONG?"
Search is one of the
most exciting parts of our business. It puts us out on a creative
limb. Sometimes stock music fits client budget and needs. Other
times, a recognizable, pre-recorded hit using the original artists
is the only way to go. Each project is unique.
INTERNET &
PD SEARCHING
It often takes more than
Internet listings to find the right song, more understanding and
"feel." Need a song about sleep? It just might be "Close Your Eyes."
That song you need about "sky" may not have the word "sky" in it.
The point is that you may never find the right song if you tie yourself
to one word or thought. WJOY has a long history of providing fresh
ideas to clients who are too close to their project or stuck on
a song that just isn't available.
CUSTOM SEARCHING
AND LIBRARIES
One of the most common
reasons for music search is to make sure a song is available before
it is presented to the client. Avoid marrying a song to a product,
service or mood, presenting it to the client, and then finding out
that the song is not available or too expensive. WJOY queries quotes
as projects are developed so that you can be ready when your client
says "Wow! I love the idea, but how much will that song cost."
WJOY makes every effort
to be conscientious about music suggestions. We probably wouldn't
place the Beatles on a broadcast song list for a client to consider
when we know their budget is $3000. Neither can we direct our clients
to music that is being used for another product in the same viewer/listener
market. Often, cost factors and restrictions for use of certain
titles apply.
Sometimes stock music
fits client budget and needs. WJOY has worked hard to build a unique
stock music library that sounds hip, classic and cool. We have extensive
selections from the music libraries of Sonotone, Carlin, KPN, APM,
Bruton, Selected Sound, Master Source Music Library, Hollywood Film
Music Library, Sound Ideas Sound Effects, The Mix, Video Helper,
Sound Stage and others.
Often when agencies have
chosen their music they still call WJOY. As one creative said, "Even
though I had 10 songs, I knew you could think of 100 more. I just
wanted to be safe and make sure I had the best song for my project."
WJOY's vast references, built over the past 35 years, plus customized
databases, listings, music resources, guide books, and relationships
with expert authorities make our searches for pre-recorded or stock
music unique and complete.
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